1. Have a WHY that is about others
Rework Your Why: Jeff Freedman/Small Army https://smallarmyjeff.com/the-moral-of-the-story
2. Know your personas
A Beginner's Guide to Personas: Kevan Lee, Buffer Social https://blog.bufferapp.com/marketing-personas-beginners-guide
3. Be a storyteller.
Storytelling on a Website: Raziel Ungar, Burlingame Properties https://burlingameproperties.com/
4. Play Nice in the Sandbox
6. Leverage Social Media. Hard.
7. Use a Gratitude Campaign
8. Engage in Civic Marketing
10. Be Attached to the Activity; Not the Outcome